Systems storytelling for serious operators

Alireza SabahiSystems Engineer / Backend Architect

I design backend systems for logistics, ecommerce, and operations teams that need clarity, durability, and fewer production surprises.

15+

years shipping production systems

300k+

users supported across live products

3

operational ERPs delivered end-to-end

Portrait of Alireza Sabahi

Based

Tehran / Remote

Current Focus

Architecture, integrations, automation

Selected Projects

Three systems that show how the work scales under pressure.

Each project was chosen for architectural depth, operational consequence, and measurable business impact.

Expertise

Not a list of tools. A set of systems I know how to make hold.

The work spans backend architecture, operational software, integration-heavy ecommerce, and the performance discipline needed to keep them useful.

Backend Systems Architecture

Designing long-lived operational platforms with sane boundaries, maintainable business logic, and room for teams to evolve them safely.

3 production ERPs across healthcare, logistics, and manufacturing.

API & Integration Engineering

Connecting payment, shipping, marketplace, CRM, ERP, and event systems into a single reliable operating flow.

10+ marketplace integrations and multiple logistics/payment plugins.

Ecommerce Infrastructure

Scaling WooCommerce and custom commerce operations for order-heavy businesses that cannot tolerate operational drift.

1,000+ daily orders sustained on minimal infrastructure for Aso Kala.

Logistics & Order Management Systems

Building dispatch, pricing, shipping, and order orchestration systems with real operational constraints in mind.

Tipax, T-Express, T-Next, and Logistics Bazaar portal delivery.

Performance Optimization

Profiling bottlenecks, hardening caching layers, and reducing infrastructure waste without sacrificing reliability.

Redis, Memcached, Docker, LiteSpeed Cache, and crawler-assisted pricing systems.

Laravel / PHP Engineering

Shipping pragmatic backend systems in PHP with discipline around testing, delivery velocity, and maintainability.

Laravel, Filament, custom PHP platforms, PHPUnit, and 160+ shipped web builds.

Terminal Mode

A concise way to say what the work is about.

The best backend engineers reduce noise. This section leans into that: sparse, factual, and closer to an operating console than a personal bio wall.

Experience

A timeline shaped by logistics, commerce, healthcare, and internal systems.

The recent years are deliberately more visible because they show the current operating range: team leadership, integrations, ERP design, and order-heavy platforms.

2023 – Present

Senior Developer & Plugin Team Lead

TipaxCo (Fakher Holding)Tehran

Led plugin and integration delivery for shipping, international logistics, payments, and same-day fulfillment.

Combined backend delivery with team leadership, Scrum practice, documentation, and cross-project coordination for multiple Fakher Holding products.

LaravelFilamentPHPMongoDBPHPUnitREST APIs

2022 – 2023

Full-Stack Developer

Logistics Bazaar (Fakher Holding)Tehran

Built the Logistics Bazaar portal from scratch as part of a larger logistics systems effort.

Worked inside an 8-person team shaping connected logistics workflows with pragmatic PHP, MySQL, and API-driven delivery.

PHPMySQLREST APIsScrum

2020 – 2022

Full-Stack Developer

OctiranPlus (Fakher Holding)Tehran

Delivered a 3D virtual exhibition platform and a full ERP for Octipack manufacturing operations.

Handled event platform APIs, BigBlueButton integration, SEO-driven product launches, and ERP module design across orders, warehouse, finance, pricing, and personnel.

PHPREST APIsUnityBigBlueButtonSEO

2017 – Present

WordPress & WooCommerce Developer

Aso Kala (Mehraz Kart Group)Tehran

Scaled a beauty and health ecommerce operation handling 1,000+ daily orders and 10+ marketplace connections.

Improved throughput and operational efficiency with caching, Docker, marketplace integrations, and crawler-assisted pricing automation.

WooCommerceRedisMemcachedDockerPython Crawler
Services

Consulting and delivery where architecture has direct business consequences.

The engagement model is pragmatic: diagnose quickly, define the real constraint, and either design the system or help ship the fix.

Product teams, founders, agencies

Backend Development

Delivery for systems that need solid boundaries, dependable business logic, and less accidental complexity.

  • Feature and module implementation in Laravel, PHP, and integration-heavy stacks
  • Refactoring of brittle backend flows into maintainable service layers
  • Technical documentation and handoff-ready architecture decisions

CTOs, engineering leads, scaling teams

System Architecture Consulting

Diagnosis and redesign for backend systems that have outgrown their original structure.

  • Architecture reviews for ERP, internal tooling, and commerce systems
  • Constraint mapping before a rewrite, migration, or integration push
  • Delivery plans that balance urgency with maintainability

Retail businesses, ecommerce operators

Ecommerce / WooCommerce Integration

Commerce engineering for stores that rely on synchronized operations, not just storefront polish.

  • Marketplace, shipping, payment, and CRM integration work
  • Throughput and caching improvements for order-heavy stores
  • Operational support for multi-channel commerce flows
Contact

If the system is messy, expensive, or slowing the team down, we should talk.

Consulting, backend delivery, and remote architecture roles are all in scope when the problem is operationally real.